Justin Bieber recently expressed his disapproval of an unauthorized H&M merchandise line featuring his image. He urged his fans not to buy it, and H&M has since removed the items from their stores and online. Bieber has his own official clothing brand, Drew House, which targets Gen Z with its vibrant streetwear clothing.
Justin Bieber recently took to Instagram to express his disapproval of a new H&M merchandise line featuring his image. The singer-songwriter said the collection was made without his permission and urged fans not to buy it. H&M responded with a statement saying they had followed “proper approval procedures.”
The merchandise included a short sweatshirt dress featuring a black-and-white picture of Bieber himself, and a bright pink oversize hoodie reading: “I miss you more than life.” Bieber’s fans expressed their disappointment at missing out on an affordable line, but also their understanding of the artist’s decision. Bieber had also released merchandise for his Justice World Tour, which was canceled due to health concerns. He launched his own official clothing brand, Drew House, in 2018, which targets Gen Z with its vibrant streetwear clothing.
