Pepsi has unveiled a limited-time Peeps-flavored soda, which combines the taste of Pepsi with the flavor of Peeps marshmallows. This announcement comes after the initial release of Peeps Pepsi in 2021, which was met with high demand and limited availability. The company gave away only 3,000 packages of soda during the #HangingWithMyPEEPs contest in March 2021 on Twitter and Instagram, and it sold for hundreds of dollars on the secondary market due to its popularity.
The Peeps-flavored soda is now available in 7.5-ounce cans and 20-ounce bottles at retailers nationwide. The brand’s product locator can be used to easily find Peeps Pepsi in your town.
Pepsi’s partnership with Just Born Quality Confections, the maker of Peeps, was due to popular demand. Previously, Pepsi has released seasonal flavors, including hot chocolate and apple pie-flavored Pepsi drinks to generate excitement for its brand.
Katelyn Meola, Director of the brand Pepsi, said the collaboration between Pepsi and PEEPS is a “delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country.” The soda’s taste combines a traditional Pepsi flavor with a “soft” marshmallow flavor of the marshmallow candy Peeps.
Bob Born, the “Father of Peeps,” who mechanized the marshmallow-forming process, died at 98. His innovation reduced the time it took to make a package of Peeps from 27 hours to just six minutes, making Peeps more accessible and affordable for everyone.
The release of Peeps-flavored soda is part of Pepsi and Peeps’ marketing strategy to create excitement and buzz around their brands. Limited-time products like this, according to research, create a sense of urgency and exclusivity that drives sales and revenue. Pepsi and Peeps’ collaboration and unique flavor profile have generated interest and demand among loyal fans of both brands.
In conclusion, the Peeps-flavored soda is a unique and limited-time product that is sure to excite fans of Pepsi and Peeps alike. With its nationwide rollout, more people will have the chance to try this delicious and refreshing treat.
